Top-of-Funnel
Fueling Your Pipeline To Scale Smarter
Are you missing out on untapped pipeline growth?Most boutique and mid-sized firms underestimate the impact of a strategic Top-of-Funnel. Our proven ToFu framework boosts qualified leads and drives sustainable growth - without disrupting your current sales motion.Our ToFu Advisory service accelerates your growth through an integrated approach to strategic planning, marketing, team development, and operations.Our ToFu Execution service transforms your outbound sales through high-velocity, multi-channel prospect engagement.Explore what's possible below and let's reinvent your Top-of-Funnel growth engine together!
ACCORDING TO FORRESTER
"Companies leveraging a multi-channel top-of-funnel strategy (including outbound email, LinkedIn outreach, etc.) produce 40% more qualified leads per quarter than those focusing on inbound or referrals alone.”- Forrester
(Demand Waterfall Data)
Build a high-performing growth engine!
Our Top-of-Funnel Advisory Service
LaunchLab's ToFu Advisory provides a clear path to scalable growth with expert guidance across your Top-of-Funnel motion.We assess your current state, identify key gaps and opportunities, and deliver a tailored roadmap—spanning funnel strategy, team structure, marketing channels, and operational alignment.
ACCORDING TO FORRESTER
“For mid-sized B2B services companies, systematic outbound programs focusing on early-stage “suspect” identification lowered cost per acquisition (CPA) by 15%–20% within 18 months, due to more predictable pipeline.”Forrester
(The Total Economic Impact™ of Outbound)
transform your sales
Our Top-of-Funnel Execution Service
LaunchLab's ToFu Execution puts your outbound on autopilot - driving high quality conversations through multi-channel outreach that actually converts.We validate every critical element - from ICP alignment and prospect lists to messaging and outreach channels. Then we execute a comprehensive outreach strategy across email, phone, and LinkedIn, managing everything from CRM data to meeting handoffs.Partner with LaunchLab to supercharge your outbound sales engine - we'll drive pipeline growth while you focus on closing deals.
ACCORDING TO IDC
“Small to mid-sized digital/IT consultancies with formal outbound functions often realize a 1.3–1.8x higher marketing ROI compared to peers using only inbound demand generation.”IDC
(SMB Services Marketing Trends)
about us
Hi, We're MJ and Steve
We combine our distinct expertise to create a powerful ToFu team.MJ excels at sales and marketing, bringing her human-centric approach and talent for strategic networking and business growth across multiple industries including healthcare and technology.Steve provides deep expertise in technology and AI, along with proven experience in turning strategic vision into tangible results.Our complementary strengths enable us to deliver comprehensive solutions that bridge strategy and execution.We look forward to working with you!
top-of-funnel
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Let's uncover the pipeline you're missing and build your ToFu engine to scale smarter!
* Expert quotes reflect individual research and opinions only and are not guarantees by LaunchLabGrowth.